Crafting Authentic Enduring Brands
Passionate about brands, I bring over 25 years of global experience shaping and scaling some of the world’s most popular consumer brands.
I work with clients to define clear, simple strategies, craft irresistible products and experiences, and tell stories with an authentic tone of voice.
A dollop of pure butter makes everything better.
Why Pure Butter Brands?
My name is Severine.
I’m from the north coast of Brittany - part Breton, part Norman - and as I like to say, I’m 100% pur beurre (pure butter through and through).
To me, “pure butter” means authentic, crafted with care, and made to be savoured. It’s also how I approach brand building - with care, clarity, and craft at the heart of everything.
That’s what Pure Butter Brands is about: helping businesses rediscover what makes them truly irresistible - and spreading a little of that pure butter magic to everything they do.
If your business needs a dose of pure butter, let’s talk!
What I offer.
Brand Strategy
For a brand to grow, it needs clarity - a focused strategy, rooted in insight and ambition. I start with a detailed brand audit, then sharpen the core proposition, define the ambition and growth priorities.
From transforming LUX into a modern beauty masterbrand to repositioning Closeup for a new generation, I’ve helped heritage brands find renewed relevance and growth.
What’s the strategic challenge I can help you solve?
Storytelling & Messaging
To be chosen, a brand must be remembered. From brand films to TikTok trends, on-pack claims to point-of-sale, great storytelling starts with a clear brief, sharp insight and a distinctive brand world.
On Closeup, celebrating closeness & love brought new emotion. On LUX, reframing beauty as strength unlocked award-winning creativity and stronger equity.
I help brands craft stories that stick.
What briefs can I help sharpen?
Innovation Strategy
Innovation fuels growth - reaching new audiences, adding value, and strengthening what the brand stand for.
On Closeup, freshness-led ideas, new formats & benefits kept the brand ahead. On LUX, upgraded soaps and indulgent bath rituals attracted younger, more premium consumers.
I help brands define future-fit innovation spaces and build pipelines that deliver.
Are your innovation spaces clear? Can I help you fill your funnel?
Capability Building
Enduring brands need capable, aligned teams with the tools and confidence to bring vision to life.
From leading LUX’s digital transformation to training teams on innovation sprints, POS craft, and storytelling, I’ve helped marketers grow into confident brand builders.
Whether you need sharper guidelines or tailored training, I can help your team deliver with clarity and consistency.
What capabilities do your brand builders need most?
About me.
I’m Severine Vauleon - born and raised in France. Like many Bretons before me, I set sail early, driven by an adventurer’s spirit, from Paris, to London and Sydney, eventually settling in Singapore.
I’ve spent over 25 years at Unilever shaping and scaling some of the world’s most loved consumer brands across markets and cultures. An award-winning marketer, speaker, and board member, I believe in positive growth — using creativity and collaboration to make a difference for people, business, and the planet.
I’m deeply committed to women’s empowerment, and when I’m not advising brands, you’ll often find me on an expedition or fundraising for women-focused causes.
Contact me.
severine@purebutterbrands.com
160 Robinson Road
#14-04 Singapore Business Federation Center
Singapore 068914
